Privacy Policy for Elder Bloom Collective

At Elder Bloom Collective, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and protect the information obtained through our online platform and in connection with the comprehensive elder care solutions we provide, including retirement planning, senior living placement assistance, home care coordination, financial advocacy, social engagement programs, wellness workshops, and estate planning guidance.

1. Information We Collect

We collect various types of information to provide and improve our services to you. This includes:

• Personal Identifiable Information (PII): This includes information you provide directly to us when you inquire about our services, register for a program, subscribe to our newsletter, or fill out a contact form. Examples include your name, address, email address, phone number, date of birth, and details about your specific care needs or financial situation relevant to our services.
• Sensitive Personal Information: In the context of elder care and financial advocacy, we may collect sensitive information such as health conditions, financial details, and family circumstances. We only collect such information with your explicit consent and when it is necessary to provide our services.
• Usage Data: We automatically collect information about how you access and use our site. This may include your IP address, browser type, operating system, referral sources, pages viewed, and the dates/times of your visits.
• Cookies and Tracking Technologies: Our site uses cookies and similar tracking technologies to enhance user experience, analyze site usage, and support our marketing efforts. You can control the use of cookies at the individual browser level.

2. How We Use Your Information

Your information is used for the following purposes:

• To provide and personalize our elder care solutions, including retirement planning, senior living placement, home care coordination, and estate planning guidance.
• To communicate with you regarding your inquiries, services, and important updates.
• To process your requests and manage your account.
• To improve our online platform, services, and user experience.
• For internal analytics and research to understand trends and demand for our services.
• To send you promotional and marketing communications about our services, where you have given consent.
• To comply with legal obligations and protect our legal rights.

3. Legal Basis for Processing (GDPR)

For individuals within the European Economic Area (EEA) and the UK, we process your personal data under the following legal bases:

• Consent: Where you have given us clear consent to process your personal data for a specific purpose.
• Contract: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
• Legal Obligation: Where processing is necessary for us to comply with the law (not including contractual obligations).
• Legitimate Interests: Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your rights and interests.

4. Disclosure of Your Information

We may share your information with:

• Service Providers: Third-party vendors and service providers who assist us in operating our site and delivering our services (e.g., hosting providers, analytics services, payment processors). These parties are obligated to protect your information and use it only for the purposes for which it was disclosed.
• Partners: With your explicit consent, we may share information with trusted partners necessary for providing a specific service (e.g., senior living facilities, home care agencies, financial advisors).
• Legal Requirements: When required by law, court order, or governmental regulation, or if we believe such action is necessary to comply with legal obligations or protect our rights.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, accidental loss, destruction, or alteration. We regularly review our security procedures to consider new technologies and methods.

6. Your Data Protection Rights

Depending on your location, particularly for individuals in the UK and EEA, you have certain rights regarding your personal data:

• Right to Access: The right to request copies of your personal data.
• Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
• Right to Erasure (Right to be Forgotten): The right to request that we erase your personal data under certain conditions.
• Right to Restrict Processing: The right to request that we restrict the processing of your personal data under certain conditions.
• Right to Object to Processing: The right to object to our processing of your personal data under certain conditions.
• Right to Data Portability: The right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Withdraw Consent: The right to withdraw your consent at any time where we relied on your consent to process your personal information.

To exercise any of these rights, please contact us using the details provided below.

7. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your personal data, we will securely delete or anonymize it.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Elder Bloom Collective